Net of Burger king restaurants

Burger king restaurants history

How the restaurant BURGER KING was created

11 000 000 guests ... what restaurant chain can boast of such a huge number of visitors per day? Only BURGER KING!

Founded in 1954, this chain of fast food restaurants for more than 50 years pleases its visitors with excellent quality of its dishes. This chain of restaurants, which, by the way, is in the second place in the ranking of the most successful chains of fast food restaurants, has accumulated a lot of original stuff. This is a special method of roasting meat and a huge sandwich Vopper and the opportunity for buyers to choose the fillings for sandwiches.

In addition to traditional burgers and sandwiches with chicken, beef and even a fish, the company offers a wide range of snacks: chicken wings, French fries, nuggets and onion rings. In addition, healthy food lovers will be offered a choice of salads and breakfasts. A children's menu is available. Finally, for sweet lovers there is a good selection of desserts – ice cream, sweet pies, brownies, cheesecakes and donuts. These international dishes fit perfectly into the menu of any cuisine of the world, including British. In addition, BURGER KING was one of the first to launch its mobile application. So, and the order and delivery of favorite dishes became even more accessible and faster.

Burger King's history stands out from its fast food competitors in many ups and downs. The company has changed 4 owners throughout its history.

December 4, 1954 - Insta-Burger King opens in Miami. It resembled McDonald's, but also had significant features. At the restaurant, the prices for the products were fixed, somewhat overpriced compared to competitors (at McDonald's, a hamburger cost the client 15 cents, and in a new restaurant - 18 cents).

The manner of cooking stood out as well. The brand insisted on preserving the nutritional, vitamin values of burger beef while grilling it, without using oil. This indicated concern for the health of the clients.

The next important step in brand development is the change of ownership. 1967 Burger King becomes the property of the Pillsbury Corporation. The purchase to the new owners cost $18 million.

The change in ownership was followed by an accelerated pace of new restaurant openings. The brand management, engaged in selling franchises, has practically forgotten about quality and service. The constancy, the identity of the atmosphere, and the equality of the cost of products promised in the commercial were not observed in all the establishments of the chain. The company was on the brink of ruin.

Donald Smith, the former McDonald's manager, managed to rectify the situation. The management promised Donald absolute freedom of action, the embodiment of bold ideas in the development of the brand. Smith strengthened control over establishments, introduced unscheduled inspections of them, and directed all his efforts towards standardizing restaurants. And in 1974, visitors are pleased with a novelty in the organizational process, the Do-It-Yourself technique. Now the client is given the opportunity to independently compose their favorite sandwich additives.

Each new video significantly raises the company's rating. 1959 - A new restaurant opens in Florida, and then the management decides to franchise. Franchises, in their opinion, are a budget option for increasing a network of fast food restaurants. Indeed, it took only 8 years to open 274 establishments under the brand's logo.

1989 - another change of ownership. Now the ownership of the brand is transferred to the Grand Metropolitan, with which small European cafes are being reorganized into popular fast food restaurants. By the summer of 1990, 200 fast food establishments were added to the company's assets.

The huge merit of the noticeable popularity of the restaurant chain belongs to the manager Barry Gibbons. During these years, active work is underway aimed at attention to children: new videos with famous cartoon characters appear, the King's Gang kids club is being created. Innovations increase the number of visitors to establishments, bring joy to little customers and their parents, and raise the brand's rating.

1997 - the merger of Grand Metropolitan PLC with Guinness & Co. and the formation of the new global company Diageo PLC, engaged in the preparation of specialty drinks, food in Europe and around the world. The changes also affected Burger King: the decor of the establishments, the logo and the cooking technology were changed. Now a surprise toy - a realistic monster - awaited little customers at lunch.

2002 - Burger King returns to its homeland in the USA. Accompanying this event is a business buyout by several American companies Bain Capital Partners, Texas Pacific Group, and Goldman Sachs Capital Partners.

Company today

Since 2010, Burger King has been managed by global investment firm 3G Capital.

According to data for 2016, the corporation has over 15 thousand fast food outlets and serves more than 11 million visitors a day. Over the year, the number of establishments increased by 735, and the annual revenue exceeded $1 billion.

High quality products, interesting design, active work with customers stubbornly bring the corporation closer to the leadership in the field of fast food. Many experts even predict the future victory of Burger King over the main opponent McDonald's.