Net of Little Caesars restaurants

Little Caesars restaurants history

Who doesn’t know the legendary slogan "Pizza! Pizza!"? It seems that now no one will be surprised by such an ordinary and common dish as pizza. But there was a time when this cake with cheese and vegetables was a wonder. And it was in the middle of the 20th century. At that time, the soldiers who were returning home to America through Europe, brought with them memories of a kind of Italian snack.

In this time young Mike Ilich, a budding baseball player, decided to invest in a single store. It was a pizza shop. It opened in 1959 in a small suburb of Detroit. Mike and his wife, Marilyn, were working on opening the store together. Over time, from this small shop has grown a whole network of pizzerias first across America, and then around the world. Now Little Caesars is one of the largest chain of pizzerias in the world. Little Caesars restaurants can be found everywhere – in stadiums, in student towns and even at military bases. To increase the performance of Mike Ilich even had to develop a special conveyor oven for continuous pizza baking.

Anyone can visit the nearest restaurant-pizzeria and enjoy the freshest amazing little Caesars pizza. The firm specializes in both classic pizzas such as Pepperoni, Hawaiian, 3 cheese, Margarita and others. However, their menu also includes original pizza recipes. Salads, Italian bread, shrimp, hot dogs and chicken are also available. Since pizza has long been an international dish, it can be found among the dishes of British Cuisine. Look around, maybe there's one of those great Little Caesars restaurants nearby, too?

Little Caesars Pizza was founded on May 8, 1959 by Mike Ilyich and his wife Marian Ilyich. The first place was in a mall in Garden City, Michigan, a suburb of Detroit, called Little Caesar's Pizza. The original store closed in October 2018.

The company is known for its advertising phrase “Pizza! Pizza! ”, Which was introduced in 1979. This phrase refers to two pizzas offered by competitors for the same price per pizza. Originally, the pizza was served in one long package (a 2-by-1 piece of corrugated cardboard, with two square pizzas placed side by side and then inserted into a tight-fitting paper wrapper, which was folded and stapled.). Since then, Little Caesars have ditched bulky packaging in favor of typical pizza boxes. In addition to pizza with "exotic" filling, hot dogs, chicken, shrimp and fish were served.

In 1998, Little Caesars filled the largest pizza order to date, completing an order of 13,386 pizzas from VF Corporation in Greensboro, North Carolina.

Little Caesars makes a variety of pizzas. Several main menu items are part of the HOT-N-READY menu, designed to ensure that popular dishes are available for immediate use, while others are considered either specialty pizza or custom-made pizza. In 2013, they added Deep! Deep! Dish Pizza, Detroit-style pizza, on the menu. Some places also have salads.

Additional main course options include flavored Caesar wings and breads such as Crazy Bread and Italian Cheese Bread. Some places offer salads. Pepsi products are sold in all Little Caesars stores.

Beginning in 1997, the chain introduced shakerboards to advertise its "Hot-N-Ready Pizza," a large pepperoni pizza sold for $ 5. This concept proved successful enough to become an integral part of the chain, and Little Caesars's business model has shifted and is now more takeout-oriented.

Little Caesars was one of the first to use a new type of conveyor oven for instant cooking, the "air blast rotary oven."

On December 10, 2014, Little Caesars announced plans to build a new, 205,000 square foot, eight-story Global Resource Center on Woodward Avenue and Columbia Street in downtown Detroit. The new building, intended to double the size of the Little Caesars World headquarters campus, was chosen next to the Fox Office Center, which houses the Fox Theater, as well as 186,000 square feet of office space for Little Caesars and other Ilitch-related businesses. A pedestrian suspension bridge across Columbia Street was planned to connect Fox to Little Caesars' new global resource center, as well as workspace for an additional 600 jobs that will eventually be delivered to Detroit.

In 2016, it was announced that the proposed new Little Caesars Pizza Global Resource Center had grown one floor to become a nine-story building on Woodward and Columbia Street. Construction was supposed to be completed in 2018, but was postponed in October of that year due to construction delays.

In 2017, to coincide with the opening of Little Caesars Arena, the company launched a slightly revamped logo that removed Caesar's chest hair, revamped the wreath, and updated the toga to include the hidden letters meaning LC for Little Caesars. The company also began using the revamped Caesar in its ads, replacing the more cartoonish Caesar that had been used in ads since the 1980s.